The Experience & Communication
Consulting Company
In complex B2B environments, growth rarely stalls because of the product.
It stalls when customers, teams, and leadership experience the company differently.
We work with organizations where complexity, silo thinking, and misaligned communication create uncertainty in the market and friction inside the business. By connecting vision, positioning, customer experience, and employee experience, we help leaders and teams turn their unique value proposition into a consistent and trustworthy end-to-end experience.
Employee experience plays a critical role in this equation. When teams lack clarity and alignment, even strong strategies fail in execution. We therefore work across customer and employee experience to create the internal conditions that make external promises credible.
Clarity only matter if it shows up in the real world.
Too many companies invest in strategy and change nothing. We refuse to let that happen.
Our work doesn’t stop at insight. We translate strategy into experience frameworks, shared KPIs, understandable stories, decision principles, and cross-functional alignment - so your teams don’t just understand the direction, they execute it consistently in their daily work.
Our Vision & Mission
The Future
We're Building
We believe the future belongs to those who transform complexity into tangible experiences that feel credible, memorable, and human.
How We Make
It Happen
By accompanying industrial technology providers, IT/SaaS, and med-tech companies transform complex products and business models into clear positioning, credible brands, and aligned customer and employee experiences.
Trusted Partner Network
Where additional depth is required, we collaborate with a carefully selected network of trusted partners. This allows us to combine complementary expertise and tailor the right capabilities to each organization’s specific situation.
The result: focused, tailored solutions that address real complexity.
Not generic frameworks.
Our Way of Working
Our Approach
Combining deep business understanding with systemic thinking and carefully applied creative interventions to make complex B2B realities visible and actionable.
Our adaptable frameworks help organizations move beyond isolated optimizations and build the structural alignment required for a predictable, trustworthy end-to-end experience. This reduces decision uncertainty for customers and strengthens confidence across the entire relationship lifecycle.
Mag. Hengameh M. Rabbani
Founder & Owner
With over 20 years of global leadership experience in high tech industries including telecommunications, IT and mobility, I have led international marketing and communications strategies and shaped complex transformations from the inside. I have always worked where strategy meets reality, aligning product, sales, engineering and leadership so that brand and innovation truly match what customers experience.
Today, I support B2B companies in connecting strategy, brand and experience across all touchpoints so innovation is clearly positioned, consistently communicated and credibly delivered.
You may notice that I often speak in “we.” That is intentional.
The alignment I create for my clients begins with how I work myself. I collaborate with a carefully selected network of trusted experts and bring in the right competencies where they create real value. Not to make things bigger, but to make them better.
Career
03/2025
Co-Founder & Owner of x-emotions
The Systemic Consulting & Coaching Boutique
10/2024
Independent Business and Communications Consultant | UBIT Austria
Education
03/2015-12/2016
Diploma
Sigmund Freud Private University, ARGE Bildungsmanagement
Diploma Academic Coach, Organizational Consultant, and HR Development Expert
2003-2011
Master of Business Administration (MBA)
Vienna University of Economics and Business
Business Administration with specialization in Retail & Marketing, Finance and Banking
Additional
02/2025
12/2025
since 2025
MCÖ - Crashkurs Digital Marketing
MCÖ - Certified Sustainability Experts-Program
Certified ESG Manager | Austrian Standards
Volunteer work on the board of Marketing Club Österreich, responsible for professional development, focusing on the Senior Marketing Professional Program
Expert Trainings
Cultural Awareness, Negotiation Training, Marketing and Sales Training as well as Coaching, Process and Project Management, PR and Crisis Communication, Account-Based Marketing (ABM), Social Advocacy/Influencer Marketing, Presentation Training, Executive Coaching, Storytelling and Content Writing
